MESSAGE FROM THE DIRECTOR

What if it was possible:

  • To have metrics / business KPIs always available and in real time;
  • To know whether the service provided exceeds a minimum level, based on the analysis of a sample of clients;
  • To understand what factors determine the evolution of sales;
  • To group suppliers or customers according to their characteristics;
  • To classify transactions as legitimate or fraudulent;
  • To analyze at the same time all possible return on investment scenarios (NPVs) instead of just a few;

The answer to these and other questions will be given in the executive course on Business Analytics at the Catholic Porto Business School. A course that will be based on real case analysis (e.g. the financial analysis of investments at WireCo, the HVital case at Hospital de São João, analysis of sales databases, customer satisfaction surveys etc.) and on the teaching of tools and techniques useful for undertaking an integral business analytics process (which begins with the placement of the right questions and ends with the implementation of concrete decisions / actions).

The need to base decision-making on data analysis is increasing given the  exponential growth of data available to companies (also called infobesity). Business Analytics, coupled with consistent Business Intelligence strategies, enables the creation of value and competitive advantage for organizations.

The sessions of this course are eminently applied, and the practical/real cases are the main learning tool.

At the end of the program students will be able to understand the advantage of data-based decision making and will  have improved their proficiency in the use of Excel, RapidMiner and PowerBI.

Objectives

To enhance and understand the advantage of data-based decision making; to improve students' analytical skills in a set of Descriptive, Predictive and Prescriptive Analysis methodologies with the use of key tools (such as Excel, RapidMiner, and MS PowerBI), and to increase the students' ability to interpret and use the analytical results  for the strategic decision-making process.

Who attends

Intermediate and superior managers with responsibilities in the analysis of strategic decisions in the context of highly competitive business.

Candidates Profile

Applicants must have a high education degree. Candidates who do not have this requirement may be accepted provided their background and knowledge acquired by professional experience justify such admission. The process of selection and ranking of candidates will be done according to the requirements defined in the Regulation governing this training and always based on curricular and professional judgment, taking into account the submission order of the respective applications.

Programme Outline

Final Session – work presentation

The course evaluation consists of a group assignment (maximum 3 elements) with the application of the concepts learned (and focus on those that have proved most useful in the participant's professional activity). This assignment can focus on actual data from the student, or real data available online or provided by partner companies. A small report should be delivered to the teachers the day before the presentation session. The session will be attended by some partners who will evaluate the work together with the teaching team.

Structure

Duration

32 hours in one month + Work presentation session

Dates

February 22nd to March 23rd 2018

Schedule

Fridays from 2.30 to 6.30 pm.

Saturdays from 9 am to 1 pm.

Programme Direction

Conceição Andrade e Silva

Venue

Católica Porto Business School

Previous homogenization
The BA executive course has a strong practical component, for which it is  important to have a good foundation in quantitative methods and in the use of Excel in particular. For recipients with low proficiency in Excel they can choose to attend an introductory course of this tool.
 
Duration: 7 hours.
Investment: 250 Euros.
Teacher: Vera Migueis

Applications

You can make your online application here.

You can also deliver your application personally at the administrative offices of the school or mail to:

Católica Porto Business School
Rua Diogo Botelho, 1327
4169-005 Porto

Elements for Application:

  • Duly completed application form;
  • Detailed CV;
  • An updated photograph;
  • Identification Document photocopy / Taxpayer Card;

Investment

Investment

1 160 € + VAT

Payment policy

When applying it should be paid 10% of the programme's amount. The remaining amount must be settled in accordance with the payment schedule set. VAT at the legal rate must be added to all prices

CANCELLATION POLICY

Cancellation of an entry within 15 days prior to the start of the programme will lead to no reimbursement of the registration fee. A no-show or cancellation of a registration after the start of the programme involves its full payment. In certain circumstances, the Católica Porto Business School may postpone or cancel the implementation of a programme and in that case shall return in full all the amounts charged.

SPECIAL CONDITIONS

The attendance fee will have a 10% discount in case there are two enrolments from the same institution or 15% for three or more enrolments. Former students of Catholic University and EGE - Business Management School will benefit from a 10% discount. AEP Members will have a 10% discount and the associated AEP Plus benefit of a deduction of 13%. Discounts are not cumulative.

Contacts

Executive Coordination

Margarida Mota

Email: mmota@porto.ucp.pt

Tel: 226196260

Contact us