Ana Côrte-Real - Marketing Area Scientific Coordinator Ana Côrte-Real - Marketing Area Scientific Coordinator
Ana Côrte-Real Ana Côrte-Real Marketing Area Scientific Coordinator acortereal@porto.ucp.pt

Message from the Coordinator

The executive training in marketing is designed to maximise the return on investment made by our participants, whether individual or businesses. Our goal is to ensure that our programmes are able to transform people and their role in the organisations where they work.

As Scientific Coordinator of Marketing Programmes, it is with particular satisfaction that I repeatedly hear our students sharing how they implement the concepts, strategies and tools they learn in our various courses.

This is achieved by the strong closeness we have with organisations that are indispensable partners in the definition and ongoing evaluation of programmes; by the choice of a highly qualified faculty and strong links to the business world; the accuracy and the job requirement, able to permanently stimulate our students in meeting the proposed activities.

Review our offers, share your suggestions and assessments with us, and challenge us to create customised programmes for your organisation. I wish you the greatest professional and personal successes.

Ana Côrte-Real
Scientific Coordinator

Post-Graduations

Católica Porto Business School provides a modular offer, so that each participant can choose the course and subjects most suited to their needs and interests.

In view of this flexibility, it is possible to obtain a Post-Graduation degree through an accumulation system credits. To achieve this, it is necessary to complete, using a total of 40 ECTS, the execution of executive courses in the area, within three years.

When you apply in a post-graduation course in a modular system you will have 15% discount on the overall value of the executive courses.

For those who, subsequently, intend to obtain the MBA degree, the successful conclusion of the Post-Graduation provides preferential conditions of access and admission.

The conclusion of 40 ECTS in Executive Courses in the Marketing Programmes allows to obtain the Post-Graduation in Marketing.

TestemunhosTestimonials
João Sarmento Carvalheira

João Sarmento Carvalheira

Product Manager

Paralab

After more than a decade working in sales with technology products, I realized that the big challenge is to communicate effectively with the customer. Exposure of product attributes, team technical competence, or customer-focused culture has little value to an organization unless properly communicated.

The personal bet I made in this post-graduation was essentially to get this answer.

I must say that the goal was fulfilled. Graduate content has been applied both in optimizing an effective go-to-market strategy and in using up-to-date marketing tools that have made it possible to enhance the visibility and credibility of my organization. No less important was the development of negotiation skills.

Remarkable is the inspiring environment lived in a business school reflected by students and teachers both in the classroom and in group work that made this experience even more enriching. The diversity of basic training, personal and professional experiences and ambitions make Catolica Porto Business School a privileged space for personal reflection and improvement.

I will certainly return to this School.

ver mais read more fechar close
Luísa Cambão

Luísa Cambão

Gestora de Produto Lactogal

Licenciatura em Gestão na FEP / Pós-Graduação Marketing

Com 5 anos de experiência profissional em Marketing, decidi frequentar uma formação executiva, que me permitisse aprofundar conceitos e competências nesta área. Assim, optei por frequentar a Pós-Graduação de Marketing na Católica Business School, por ter um programa com conteúdos mais práticos, próximos da realidade das empresas e por basear a sua metodologia em resolução de case studies. Esta formação possibilitou-me ter uma abordagem integrada das várias dimensões de Marketing, desde Estratégia, Branding, a Comunicação, permitindo uma maior reflexão e adequação ao meu dia-a-dia. Adicionalmente, outra mais-valia da Pós-Graduação é, sem dúvida, a partilha de experiências profissionais entre os vários alunos, enriquecendo a discussões das aulas.

ver mais read more fechar close
Pedro Beirão

Pedro Beirão

Direção da Rede de Distribuição

TMN - Telecomunicações Móveis Nacionais, S.A.

A minha decisão de realizar uma pós-graduação em marketing surgiu da necessidade de desenvolver competências numa área em constante mudança, inserida num mundo global em mutação, com o objetivo de corresponder às exigências da gestão numa empresa com forte presença internacional. O nível de exigência, a qualidade dos professores, o interesse e atualidade das disciplinas foram sempre fatores de motivação ao longo de todo o curso. Todas as ferramentas e conhecimentos adquiridos tornaram-se extremamente úteis em muitas das minhas atividades diárias. Embora exija algum sacrifício a nível pessoal recomendo esta pós-graduação a todos que pretendam aprofundar os seus conhecimentos nesta área.

ver mais read more fechar close