Given the country’s current negative climate, companies and managers turn to the external market in search of new opportunities for business growth. In such circumstances, Universities must keep up with companies and their staff in this progress towards internationalisation. Universities, particularly business schools, may respond by providing managers with the tools that enable them to pull through and thrive in an international setting through an increase in exports and the enhancement of the company’s intrinsic value on a global scale. Education and training serve as the foundation for implementing this strategy in a sustainable and consistent way.
MBA Atlântico was born of the combination of two forces with the same meaning. The first was a move towards internationalisation made by Católica Porto Business School which thus becomes a school for educating and training managers in the Portuguese-speaking communities. The second, a way to support companies in their internationalisation strategies by offering a development programme for managers (i.e., human capital) and building an economic diplomacy network in order to gain competitive advantages and capitalise business. The MBA’s international dimension is therefore vital for the business world, particularly in a country that wants its companies to embrace true international business and go beyond the narrow view that places exports in its centre.
The programme, led by Universidade Católica, capitalizes on the Lusophone bloc and exposes students to a fast-growing economic bloc with over 250 million people in which Brazil and Angola stand out.
The perception that globalisation is the driver of economic growth was indeed at the origins of MBA Atlântico: a programme taught in Portuguese by faculty members of three universities that brings together students from three continents who enjoy a one-term residence in each country. Students travel in group to three countries - Angola, Portugal and Brazil – and for twelve months they are offered the chance to experience different academic methods and build bonds with local businesses. While learning how to do business in each country they also lay the foundations to build an economic diplomacy network, a very powerful tool for companies that choose to grow on a global scale in these geographies.
The programme opens a whole range of new and unparalleled international career opportunities, mainly because it equips students with an understanding of the ways in which history, culture and politics may affect business. The Portugal-Angola-Brazil triangle, however, does not confine future careers to this geography. The programme has now reached its seventh edition and several of its students are currently working outside this geographical area.
The Management Board