The concern for the environment and social responsibility has become increasingly relevant to the business community. However, in line with Michael Porter’s opinions, sustainability must be seen as a factor that enhances internal competitiveness, as a strategic business opportunity and even as the possibility to create shared value. In this context, these seminars will be a place to reflect and debate (with testimonials) the manifold concepts and insights into the contribution of companies to sustainable development and into how to take it from the sphere of mere words to one of deeds. This will be achieved through the presentation of the Best Practices to manage and communicate corporate social responsibility.
These are the specific objectives of these seminars: recognise the need for proper treatment of sustainability at macro and micro economic level; promote reflection and debate on concepts related to Sustainable Development, corporate Social Responsibility and Business Ethics; identify new risks, challenges and opportunities; gain knowledge on some of the specific tools related to sustainable business development, particularly sustainability reports and codes of ethics; recognise the potential and the impacts of change agents.