Programme Outline

The MBA Atlântico starts at Porto. The second trimester happens in Luanda, followed by the third trimester in Rio de Janeiro.

At the end of the programme, all the students present their Project - Business Plan in Porto, where the graduation cerimony will take place.

Missions - 16H

São Paulo Extension

To interact with the Brazilian business world, and integrate all networking resulting therefrom into the knowledge built in the classroom, in order to understand the ways of doing business in Brazil.

Seminars - 27H

All the seminars, in their different forms, have a common aim to bring to MBA Atlântico and to its students a range of relevant interlocutors concerning the integration of the different topics addressed into local situations. 

Geopolitics

This series of seminars on Geopolitics aims at providing students with a critical look at the existing opportunities and threats in the international context faced by the companies which, operating or not in the international market, still have to compete with global competitors. To that end, several highly topical issues that will shape the discussions around geo-economics and geopolitics in the foreseeable future were selected.

Students will be equipped with the key tools to get a clearer understanding of the grounds for the political and strategic decisions that will build business environment in the future. They will get insight into the constraints that lead countries to make the choices that they make where the supply of energy and access to natural resources are concerned. These choices dictate many of the practices identified in the field of International Investment and in the incentives to companies by governments. At the end of the course, students are expected to have a good command of these issues and discussions.

Sustainability and Ethics

The concern for the environment and social responsibility has become increasingly relevant to the business community. However, in line with Michael Porter’s opinions, sustainability must be seen as a factor that enhances internal competitiveness, as a strategic business opportunity and even as the possibility to create shared value. In this context, these seminars will be a place to reflect and debate (with testimonials) the manifold concepts and insights into the contribution of companies to sustainable development and into how to take it from the sphere of mere words to one of deeds. This will be achieved through the presentation of the Best Practices to manage and communicate corporate social responsibility.

These are the specific objectives of these seminars: recognise the need for proper treatment of sustainability at macro and micro economic level; promote reflection and debate on concepts related to Sustainable Development, corporate Social Responsibility and Business Ethics; identify new risks, challenges and opportunities; gain knowledge on some of the specific tools related to sustainable business development, particularly sustainability reports and codes of ethics; recognise the potential and the impacts of change agents.

Company visits - 18H

In study visits, students are expected to discover new realities that are presented to them during their stay in a particular location. Visits to partner companies are, wherever possible, the basic element, complemented by visits to other companies that are related to our universities, our teaching staff and, sometimes, to MBA Atlântico students. 

Project - Business Plan - 135H - 40 ECTS (compulsory)

As part of the MBA Atlântico project, students are required to write a business plan according to the Business Model Canvas, in which they will have to answer the following questions: 

  1. Who are their key partners?
  2. Which are their key activities?
  3. What is their business value proposition?
  4. What is the type of relationship that they establish with their customers?
  5. What are their target segments?
  6. What are the key resources?
  7. What is their delivery strategy?
  8. What is the cost structure?
  9. What is their revenue model?

The business canvas should be built on inputs from all of the MBA Atlântico’s course units and must be written in accordance with the term in which it is carried out. Once it is completed, students must submit their business model to the coordinator of the local University.

Structure

Duration

700h divided in three semesters, in wich 504h are courses

Dates

January to November 2017

Schedule

Full time