Curso em Detalhe | Católica Porto Business School

Message from the Director

Web surveys are technically easy to implement, but knowing the underlying methodological principles is crucial as there are both advantages and hidden pitfalls to this methodology. This course is about all the features that will help you create a high quality web survey (excluding the wording of the actual questions). This course looks at how web surveys compare to other methods of data collection, issues with sampling and detailed steps for nonresponse reduction (e.g., types of invitations to potential respondents, how these should be worded, how and when they should be sent, reminder systems, incentives). It looks at the webpages themselves from the visual side (e.g., pros and cons of colour; what should be in the upper left hand corner, etc.), choice of format (e.g., the importance of having the right size text boxes, issue with drop down boxes). Other decisions (e.g., scrolling versus paging designs, useful error messages, issues with “starred” questions; pros and cons of pictures, embedded videos, gamification). The course also covers web survey software and the issue of web surveys on smart phones.

By the end of the course participants will:
  • Have the practical and methodological knowledge to conduct high-quality web surveys
  • Be able to conduct their own web survey projects
  • Be able to evaluate the quality of existing web surveys
  • Have knowledge not only about the design of the web-pages themselves, but also how to implement a web survey effectively
Who attends

This course is intended for undergraduate, postgraduate (Master's or PhD) students, faculty, researchers, staff and other specialists, regardless of their area of training, to improve (or deepen) the methodological principles underlying web surveys.



6 hours


17th of January


9h30 - 12h30 | 13h15 - 16h45

Programme Director


Católica Porto Business School


You can make your online application here.

You can also deliver your application personally at the administrative offices of the school or mail to:

Católica Porto Business School
Rua Diogo Botelho, 1327
4169-005 Porto

Elements for Application:
  • Duly completed application form;
  • Detailed CV;
  • An updated photograph;
  • Identification Document photocopy / Taxpayer Card;



550 € + VAT

Payment Policy

When applying it should be paid 10% of the programme's amount. The remaining amount must be settled in accordance with the payment schedule set. VAT at the legal rate must be added to all prices


Cancellation of an entry within 15 days prior to the start of the programme will lead to no reimbursement of the registration fee. A no-show or cancellation of a registration after the start of the programme involves its full payment. In certain circumstances, the Católica Porto Business School may postpone or cancel the implementation of a programme and in that case shall return in full all the amounts charged.


Students and Professors from Universidade Católica Portuguesa or Católica Porto Business School have a 25% discount.


Executive Coordination

Cosme Almeida


Tel: 226196260

Contact Us