Mestrado em Detalhe | Católica Porto Business School


The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.

The MSc in Marketing will be conducted entirely in English. 

Career impact

The objective of our programme is to develop a comprehensive and solid knowledge in the field of Marketing..

Our graduates should be highly competent, further enhancing the excellent image in the market already created by Católica University in Porto. The skills attained during the course will either contribute to the development of a professional career in a company or to an academic career in any of the Marketing fields of study.


School Calendar

The school calendar for 2019/2020 is available here.


The Masters in Marketing will work with a daytime group and, if needed, in a post-work regime one, as well.

The calendar which schedules all classes is announced to the students at the beginning of each semester. 

In the case of courses taught by invited professors a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

In the daytime regime classes are from Monday to Friday from 8:30 to 18:30 and Saturday from 9:00 to 13:00.

In the after-work regime classes are from Monday to Friday, from 19:00 to 22:00, and Saturday from 9:00 to 13:00.

In the case of courses taught by invited professors a concentration of classes may occur in only a few days, but with a more intensive schedule. In these circumstances classes will be scheduled well in advance, allowing time to take the necessary measures.

Attendance Regimes

The Masters at the Católica Porto Business School has a single, but flexible attendance regime. The curriculum is designed so that the programme has a minimum of three semesters (one year and a half). However, for students who wish to obtain a Masters degree while maintaining their professional activity, you can perform the Masters within a maximum of 5 semesters (two and a half years), which allows you to distribute the academic load over an extended thus conciliating the schedules and professional load with the Masters. The beginning and end of semesters are published annually in the academic calendar of the 2nd cycle of the Católica Porto Business School (see Academic Calendar).



All subjects may be taught in English, depending on the number of foreign students.


Lectures of the Masters of the Católica Porto Business School take place at Católica Foz in Porto. Learn more here.


Online application available here.

Entry Requirements

Graduates from different scientific areas can apply to the Masters of the Católica Porto Business School.

The application process to the Masters of the Católica Porto Business School must contain elements that provide evidence of the academic and scientific competence of the candidates, as well as the command of the English language. The GMAT test is valued in the selection process to assess the academic and scientific skills

Applicants will be selected based on the following criteria:

  • Academic and scientific curriculum
  • Degree classification
  • Professional experience or research

English language competence requirement

Proof of this requirement is made through an official level B2 diploma of The Council of Europe’s Common European Framework of References for Languages, or equivalent.

Admitted students who do not meet the English language proficiency requirement have access to a diagnostic test available at the Católica Porto Business School in the respective application stage.

The English diagnostic test is an examination equivalent to level B2 of the Common European Framework of Reference (upper-intermediate) .The test lasts for approximately 3 hours and the structure of the exam aims to assess the following skills: Listening Comprehension, Grammar, Vocabulary, Reading and Writing. For a better insight into the structure of the diagnostic test, model tests may be consulted on the website of Cambridge Michigan and the candidates may select the test that corresponds to the ECCE - Examination for the Certificate of Competence in English.

  • Listening Comprehension
  • Grammar
  • Vocabulary
  • Reading and Writing

Homogenisation Modules

The graduates in different fields of economics and management may be required attendance and approval in intensive base preparation courses in these areas - Homogenisation Modules. These courses are offered by the Católica Porto Business School in August / September, during the weeks preceding the start of the lessons. It is recommended, therefore, to the Applicants under these conditions that use one of the first two stages of application since the third phase will not allow access to Homogenisation modules.

Applications - 2020/21

Applications for Masters of the Católica Porto Business School are permanently open.

The Programme Direction meets three times a year to assess the applications: March, July and September. After this meeting, candidates are informed of the decision and the next steps.

Stage Deadline Assessment periodResults disclosureEnglish diagnostic TestEnglish diagnostic Test ResultEnrollment
1stUntil March, 16th17th March - 30th MarchMarch, 31stApril, 2nd - 6.30 pmApril, 16thApril, 21st - 23rd
2ndUnitl June, 22ndJune, 25th - July, 8thJuly, 9thJuly, 13th - 6.30 pmJuly, 20thJuly, 21st - 24th
3rdUntil September, 7th8th - 17th SeptemberSeptember, 18thSeptember, 21st - 6.30pmSeptember, 25thSeptember, 28th - 30th
*In the Master in Audit and Taxation, due to the partner consultants’ intervention in the selection process of the candidates, the mentioned dates may not be fulfilled.

Documentation for the Application Process

*Certificates must specify the courses taken, their assessment and ECTS, and the final grade of the course. If you have not completed a degree, you must present a certificate of the courses taken, their assessment and ECTS, and the current average.

  • Applicants who held a degree in a foreign country must submit the certificate of qualifications: a) legalised by Portuguese diplomatic or consular authority, or b) with the Hague Apostille issued by the competent authority of the issuing country, if that country has acceded the Convention Abolishing the Requirement of Legalisation for Foreign Public Acts (the Hague Conference).
  • When the documents are written in a foreign language other than Spanish, English or French, the respective translation is due which, in the case of the certificate of qualifications, must be made pursuant to the notarial law.

Submission of Proposals

Applications may be submitted by hand delivery at Católica Porto Business School Academic Office and Loja do Candidato* or by filling the online application form here.

If sent by online application form, the original documents should be presented before the registration date.



Tel: 800 105 632 | +351 226 196 206


Full-Time Programme

  • Submitting the application: Free
  • Acceptance and enrolment in the Masters: € 625. The fee will not be refunded in case students cancel their enrolment.
  • 1st year fees (curricular part: 60 ECTS): 10 instalments of €531
  • 2nd year fees (dissertation, project or internship: 36 ECTS): 5 instalments of €637,20

NB: These values are calculated in accordance with the fees established for the academic year 2019/20

Merit Scholarships

The Board of the Católica Porto Business School decided to create a set of Scholarships for the purpose of rewarding the merit of the students whose academic performance deserves it. These consist in total exemption from tuition fees up to a maximum of 36 ECTS per semester and also from the enrolment and tuition fees.

Candidates are eligible for scholarship if they have an enrolment average of at least 16,0 points from a Portuguese University or a GMAT score of at least 650 points.

The merit scholarships can be renewed each semester. The eligibility criteria for the award of scholarship in the 2nd and 3rd semester master are:

  • Completion of a minimum of 30 ECTS per semester with no failures in the normal or resit assessment period.
  • Weighted average of the marks obtained in all the subjects concluded in the previous semester to the award of the scholarship equal to or greater than 16.0 values.

Students who complete the degree in a foreign higher education institution will only be eligible for scholarship award if they present a GMAT with a score of at least 650 points.

Social Scholarships

There are Social Scholarships to support the payment of fees: Scholarships from the Higher Education General Directorate ( and Social Scholarships of the Catholic University of Portugal.

For further information you can visit the Area of Students and Employability (; 22 619 62 26).

Credit Lines

The Portuguese Catholic University also holds agreements with credit institutions with a view to obtaining credit lines to finance studies.


Raquel Ferreira da Silva

Raquel Ferreira da Silva

Estudar na Católica foi muito gratificante e posso mesmo afirmar que mudou a minha vida. Destaco a capacidade de trabalho, de raciocínio e de superação que os docentes do Mestrado em Marketing me transmitiram e não me posso esquecer do espirito de grupo, o ambiente de coesão e a amizade que os meus colegas de turma me incutiram. Apesar de todo o lado académico que me deu ferramentas para uma vida profissional com futuro na área do Marketing, é o lado relacional estabelecido entre colegas e professores que me faz estar extremamente feliz com a escolha que tomei quando decidi ir estudar para a Católica.

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Sérgio Castel-Branco

Sérgio Castel-Branco

Os dias de hoje são cada vez mais exigentes para as empresas e para os profissionais que nelas trabalham. Em plena era da globalização, a atualização constante torna-se uma ferramenta indispensável para todos aqueles que se querem manter na linha da frente da competitividade.

O mestrado em marketing na Católica Porto Business School não só cumpriu este objetivo como também me permitiu o acesso a novos conhecimentos em áreas que considero fundamentais na minha formação.

Não posso também deixar de referir o excelente ambiente vivido entre colegas e docentes. Na verdade, ao logo do ano curricular foram vários os momentos em que se gerou um verdadeiro espírito de grupo que considero indispensável para a obtenção de resultados positivos.

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Maria João Sousa

Maria João Sousa

A panóplia de conhecimentos adquiridos neste mestrado aliada a um valioso crescimento pessoal conferem a este percurso, gostosamente trabalhado, a credibilidade de um desafio que ouso lançar a todos os que ponderam a possibilidade de uma formação sólida em Marketing.

De realçar ainda, nesta experiência de formação única, a qualidade dos saberes partilhados pelos professores envolvidos – um leque de excelência.

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Frequently Asked Questions - FAQs


    Associate Dean for Masters Programmes

    Francisca Guedes de Oliveira

    Masters in Marketing Direction

    Susana Costa e Silva

    Administrative Assistant

    Daniela Silva
    ext. 221

    Erasmus Coordinator

    Maria João Marques ext. 294

    Career and Development Office
    226 196 223/229/253

    EE-Students and Employability Service- Foz
    ext. 226

    • Maria Lopes Cardoso - Coordinator
    • Ana Martins
    • Lara Pacheco
    • Maria Luísa Barbosa
    • Sandra Neves
    Academic services
    ext. 206/207

    Teresa Lopes - Direction
    ext. 207

    Andreia Vale
    ext. 207


    Isabel Noverça
    ext. 205

    Raquel Cabral
    ext. 205

    IT and Systems
    ext. 297

    Mobility Service and International Relations

    Magda Ferro - Coordenadora
    ext. 285

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